SF Chronicle Style Section: New generation of indie perfumers on the rise

 "Sergent is among a new generation of indie perfumers armed with eyedroppers who are transforming the scent landscape...  - to create personal, experimental and defiantly natural fragrances... They are also challenging the perfume industry, traditionally bound by closely guarded formulas and trade secrets, by openly sharing ideas and formulas via online forums; groups and gatherings such as SF Sniff, Seattle Sniff, Los Angeles FRAGments, and Taste TV's fragrance salons; and blogs such as Cafleurebon" Anneli Rufus for San Francisco Chronicle Style

 

 

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